Strategic Communications
Strategy is the logical structure that conceptually unites your public relations, new media, marketing and advertising behind one, well-positioned plan of action. After careful research, our creative thinkers will present you with a strategic plan, in writing, that will outline conceptual parameters and tactics for establishing your corporate identity and product/brand positioning. Creating a unified purpose for all of your communications will ultimately increase their effectiveness and make your brand/products more memorable.
Marketing Analysis and Strategic Plan
Strategic plans are devised using a thorough analytical approach to determine your corporate identity and brand/product positioning goals. Our plan will also list tactics for achieving these goals. Our experienced strategic planners will study industry specifics to discover your target audience and the services, products and benefits that appeal to that audience. Your current position in the marketplace will be analyzed along with a practical goal or objective as to what can realistically be achieved. Finally a marketing plan will be arranged, outlining the parameters and steps that should be implemented in order to best achieve that goal or objective.
Our copywriters will write a strategic positioning and messaging analysis outlining the tactics we have developed along with the reasons for our plan and the parameters that must be established to best achieve its objectives. This analysis will serve as the framework for everything we create throughout the production process.
Corporate Identity
Your corporate identity is your business’s marketplace persona. Effective identity guidelines are premised upon thoughtful planning and intelligent strategic analysis of your position as it relates to demand and competition. Parameters should be established to ensure that branding and strategic product positioning are consistent throughout every marketing component. Once a strategic plan has been formulated, we will develop a set of identity guidelines and standards to which all of our work will adhere.
Taglines
Effective taglines condense marketing strategies into simple and memorable one-line phrases that summarize your corporate identity and the fundamental benefit of your services and products. After careful research, our copywriters will create taglines that exemplify your marketing strategies using clear and memorable, industry-specific language with its own characteristic voice.
Brand and Product Positioning
Thoughtful brand and product positioning reinforces your corporate identity and increases awareness and brand recognition. Establish your position in important markets using tactful aesthetics and well-conceived messaging. The creation of effective positioning requires experience, understanding of your market and precise strategic planning. Our business-to-business expertise enables us to quickly understand industry specifics and inside terminology and to develop strategically positioned branding and product messaging that is effective, unique and provocative.
Logo Design
Distinctive logo design has the power to leave a lasting impression on all who experience it. Properly cultivated logos communicate corporate identity and positioning in a straightforward, simple format that customers remember. After careful research, our designers will create logo choices that implement specific branding and marketing strategies. The final product will be a logo you can call your own—an icon that represents the most memorable aspects of your business.
Strategic Copywriting
In the same way that branding gives your business an identifiable appearance, copywriting gives your business a voice. Our copywriters will use a coherent and consistent tone of voice in all of your marketing copy. We will provide your business with a personality using campaign taglines and body copy that will effectively unite all of your integrated marketing from interactive web work to print materials.
Naming
Product names communicate corporate identity and distinguish products and product lines based on specific positioning strategies. Descriptive or suggestive product names also tell customers what makes a product most beneficial. Naming is an important component of overall branding that requires creativity, analysis and careful planning.
Stationery Packages
Stationery is an opportunity to convey your professionalism and skill to clients and potential clients. Once our team has created branding and a marketing strategy for you and your business, we will produce customized stationery for correspondence with your clients that is fully integrated with the rest of your marketing material.
Signage
Signage is often underestimated as a method of attracting new business and generating brand awareness. Much like a logo, your sign communicates corporate identity and character with simple design elements and little or no copy.
Trademarks
Trademarks are used to reinforce corporate identity and branding; they are implemented through stylistic parameters that will remain consistent throughout your business’s marketing strategy. Certain colors, for instance, should remain the same whether they are being used in a brochure or on a website. We will use our expertise and branding strategy to decide which trademark parameters will be most effective for your business within your market.
Marketing & Advertising
Customers and clientele look to your advertising and marketing first to form judgments regarding your services, products and persona. There are many tactics you may choose to employ to communicate your brand and message—marketing and advertising lay the foundation for your strategic execution. Most forms of advertising and marketing are one-way communications aimed at large audiences, usually in print, that are meant to promote your business and generate basic awareness.
Ad Development
Sophisticated print and web advertisements drive sales and develop brand awareness. We are specially equipped to create fully integrated, interactive marketing campaigns based on thoroughly conceived strategy. Coherent aesthetics and seamless branding, when properly executed, will give your business the look and feel of a Fortune 500 company.
Direct Mail
Direct mail is a cost-effective method for directly targeting key markets. Single and multi-wave campaigns support advertising and effectively offer tailored messages to smaller, more select audiences. A successful direct marketing campaign starts with a clean, well-defined and highly targeted database. We purchase databases on behalf of clients and also build databases from BRC returns, trade show leads and reader response cards.
Media Planning
Newspapers, magazines, trade journals and various other news media provide ample opportunity to communicate vital messaging and generate awareness. Poorly placed messaging is of little use or benefit. We have the expertise to ensure that media communications are planned and placed appropriately to ensure maximum contact with your target audience. We don’t just craft your message—we make sure it is delivered to the right people.
Collateral Development
In business-to-business marketing, the development of effective collateral pieces is highly beneficial when introducing new product lines and informing other businesses regarding your most recent technological innovations. We have the experience and expertise to provide you with collateral that will concisely and accurately explain the technicalities of your market while simultaneously provoking interest through captivating visual elements.
Brochure Design
Brochures communicate detailed information regarding specific products and innovations. If a business is interested in a product or service that you offer, sending them a brochure is a powerful marketing tool that can be used to concisely provide more detailed information about who you are and what you do. We will create sophisticated brochures for your business that include your products, branding and messaging all integrated in one unified, consumable and clear piece.
Creative Copywriting
Creative copywriting is central in the development of coherent, compelling marketing campaigns. Our copywriters are capable of quickly understanding the language of complex industries and highly technical markets. More importantly, we are able to translate and simplify the language of these markets into clear, engaging storylines, headlines and taglines that sell your products.
Annual Reports
Our specialization in business-to-business marketing combined with our knack for creative design gives us an edge in the production of annual reports for your shareholders that are both functional and sophisticated. As an integral part of any complete marketing strategy, Annual Reports communicate vital information to important business partners. Our copywriters have the technical proficiency to write capably and concisely about your business; our designers will provide layouts that exemplify your professionalism.
Catalog Design & Production
Product catalogs provide support for your sales team and simplify customer ordering. We have the capability to design and produce product catalogs for your business in their entirety, from product photography to copy and printing. Compelling language and sophisticated visuals will demonstrate your professionalism and present your products in the best light possible.
Photography
Quality photography elevates print and web design and helps advertising communicate messaging with unmatched clarity and specificity. Controlled studio product shots, on-location facilities coverage and management portraits enhance virtually every marketing communication. Photography coupled with photo manipulation creates the potential for virtually limitless imagery.
Trade Show Services
A significant amount of time and energy is diverted for trade show booth displays and arrangements in the world of business-to-business marketing. At Timmons&Company we have a great deal of experience creating elaborate displays that attract attention and generate interest. From conception to implementation, we are highly capable when it comes to creating trade show presentations for key messaging and brand recognition.
Pre-Show Marketing
A captivating trade show booth is of little consequence if corresponding pre-show marketing fails to reach the appropriate target audience. Our team will make preparations to ensure that your trade show reaches as many customers as possible. Care packages, brochures and e-mail blasts are all effective ways of achieving this end.
Post-Show Follow Up
Following a trade show, it is essential to take the information you have collected, convert it, and then put it to good use. We can help you transform the leads and data you collect into follow up strategies to be implemented through marketing adjustments. Trade shows can be valuable sources of data as to the preferences and opinions of your target audience. We will create databases for direct mail and advertising campaigns that focus on the leads you generate.
Public Relations
Aside from basic advertising, there are many tactics a business may choose to employ to generate goodwill with their customer base. Solid public relations in the form of newsletters, event planning and sponsorship, newsletters and press releases all help to create a favorable impression of your business in the eyes of the public. Each of these tactics indirectly informs the public that your intentions are whole-hearted and that you are genuinely concerned about their well being and that of the community. This is integral to any marketing strategy.
Publicity and News Media
Newspapers, magazines, trade journals and various other news media provide ample opportunity to communicate core messaging, marketing and advertising. Through press releases, event organization and newsletters, we pursue every available avenue in increasing awareness and developing your business’s corporate identity.
Press Kits
We will develop press kits in CD and downloadable formats. A well-crafted press kit disguises your marketing in the form of newsworthy articles and videos. We have media experience and the expertise to create compelling media that attracts attention and generates awareness.
Press Release Programs
In today’s world of guerilla marketing tactics, there are times when a public relations campaign can utilize “earned media” that is more valuable than purchased media. Our copywriters write newsworthy press releases for publication in newspapers promoting new products, recent industry developments and industry advances. Press Releases are an inexpensive way to increase branding awareness.
Newsletters
A well-written and informative newsletter is a powerful demonstration of goodwill and support for your customers’ interests. Newsletters are a great marketing opportunity and a chance to inform customers of industry changes and innovations. Businesses that sell to other business have a vested interest in each other’s mutual success. Good advice implies that you have their best interests in mind.
Event Organizing and Planning
Many businesses generate revenue and raise awareness through promotional marketing events such as trade shows and fund raisers. Our team is highly experienced in organizing and planning these events. We will conceive, develop and produce everything you need to promote an event from high-quality brochures to tickets and posters.
Personnel Bio Sheets
We encourage clients to include bio sheets for their personnel in their marketing material. Bio sheets effectively emphasize the skills, accomplishments and credentials of your team’s members and help to establish credibility.
Article and Advertorial Writing
Our copywriters have extensive experience in journalism and are highly capable when it comes to writing articles and advertorials highlighting the benefits and services you have to offer. Marketing your business in a journalistic format generates a different sort of interest than typical advertising and marketing methods. Article and advertorial writing shows that your services and products are authentically “newsworthy”.
Editor Relations
The establishment of relationships with newspaper, television, web, journal and magazine editors goes a long way in enhancing your business’s media presence. We maintain working relationships with media editors in various verticals. We will also utilize our expertise and experience to develop relationships in new verticals when necessary.
Editor/Client Press Conference
Press conferences are direct methods of introducing new products or services to your clients and press to ensure that they get the attention that they need. They also provide an interface opportunity that will allow you to personalize your message and explain it in your own words. We will help you organize and prepare for press conferences to make the most of every opportunity.
Community Relations
Community relations generate goodwill and demonstrate your genuine commitment to clients and customers. Fundraisers and sponsorships show others that you are concerned about the betterment of your community and the greater good. We can help you arrange and prepare for community relations opportunities to create a favorable impression of your enterprise in the mind of the public.
Crisis Management
Good marketing is most important during times of crisis. We can help you manage a crisis to minimize damage using spin tactics, diversion and follow-up marketing. If you manage a crisis properly, it may even be possible to convert negative attention into positive attention. In this way, a crisis can be used to demonstrate stability and capability in the face of adversity.
New Media
New media represents the future of marketing and advertising. Effective use of new media tells your audience that you are technologically innovative and on the cutting edge. Micro sites and electronic collateral make information about your products and services more accessible. The versatility and capability of new media now allows for the creation of dynamic imagery that can deliver your message in ways that were not possible in the past. All of this helps to promote you as an innovator—always looking for new solutions.
Website Design
Technology allows us to pursue avenues for marketing that were never before possible, reaching broader audiences, interactively, in an instant. Statistically, the World Wide Web is the first place a potential customer will look to find out more about a business’s services; it is important to impress upon these customers, particularly in high-tech industries, that your business is at the forefront of innovation. Our web designers and copywriters will produce site maps, web copy, 3-D animation, digital photography and interactive web marketing using the latest advances in web technology in order to present your business in the best possible light. The final product will be a web page that looks and feels phenomenal, capable of competing with the best in your industry.
Social Media
Social media connects individuals and interested communities in new and powerful ways. Marketers who understand these communities and connections can leverage interest and transform engagement into behavioral change. Identifying the ideal targets has never been as achievable, but the rules of social media are complex and still developing. From blogging to establishing expertise and sway opinion, to publishing on Facebook, LinkedIn and other communities, or even tweeting with relevance, requires a strategy and specific expertise. Social media can drive traffic and build brand and product desire and loyalty - cost-effectively and with unprecedented accuracy.
Interactive Copywriting
As part of our new media marketing services, we will write interactive web copy that reaches out, grabs its readers by the collar, and says “keep on reading.” Interactive copy must be written with a certain fluidity and brevity that draws readers in and maintains their curiosity.
Search Engine Optimization
Search engine optimization should be taken into consideration as a significant component of web marketing. Many potential customers find services on the World Wide Web using search engines such as Google and Yahoo. Web pages should be written in accordance with certain syntax rules so that certain search key words lead to your page in a potential customer’s results list. Our copywriters will research the most searched keywords in your particular area of expertise and intentionally include those words where appropriate in your web page copy. This greatly increases the chances that a potential customer will discover your business.
3-D Animation
3-D animation brings concepts and products to life and helps to keep potential customers captivated and involved. It also signifies a mastery of the latest computer marketing technology and as such it is an important part of an interactive marketing campaign. Our motion graphics designer is highly qualified and highly capable of producing dynamic, compelling 3-D animation pieces that will enrich and improve the look and feel of your marketing
Video Production and Engineering
Video production is a powerful way to demonstrate the capabilities of your products so that potential customers can see the benefits of your work in action. We will arrange filming, editing and provide a transcript for marketing videos and clips to be used on your website. Video can be both entertaining and informative.
Website Promotion
Website promotion increases your web audience size and in doing so ensures that you will reach more potential customers. This could significantly improve your bottom line. Advertisements and collateral copy can be written with your website in mind as part of a larger marketing strategy. Our creative team will find effective ways to incorporate website promotion into a larger comprehensive marketing plan.
Web Content Development
Web content development is the process of researching, organizing and preparing content for websites. A well planned and executed website is more likely to maintain a customer’s interest; it also shows customers that you are taking care to keep them interested. Web content development at Timmons&Company includes scripting, search engine optimization, flash animation and many other complex skills. Our web developers are highly capable in all areas of web development, creating multi-faceted websites across various media.
Online Presentation Development
Website presentation says a great deal about a business’s technological proficiency and professionalism; it is nearly as important as your presentation in person. The look and feel of your website should be largely dictated by your marketing strategy. The final design for your website, including the style of its prose, will be informed by the strategic marketing plan we create. It will communicate a coherence of thought and creative action that exemplifies professionalism and sophistication.
CD Presentations
CD presentations demonstrate technological proficiency and they also provide an opportunity to link potential customers to other media formats. CD presentations are highly interactive and they can contain links to websites, movies, brochures and other digital collateral.
Micro sites
A Micro site is a powerful marketing tool when combined with direct mail, e-mail blasts and other forms of targeted marketing. Micro sites can be used to generate leads, collect demographic information or provide expanded marketing information to customers. Your micro site communicates your business’s technical proficiency. Our design team will develop a micro site that matches your marketing strategy perfectly and improves your bottom line in the long term.
Business-to-Business Marketing
As technology improves and information becomes more readily available, businesses have more options when choosing products and services. The importance of compelling business-to-business marketing across far reaching media is increasing.
At Timmons&Company, business-to-business marketing is our specialty. With over thirty years of experience we have a thorough understanding of a variety of industries and the skills to create comprehensive marketing that will take your business to a whole new level.
Consumer Marketing
Our creative team excels in the production of poignant and effective consumer advertising. There is a significant difference between selling to people and selling to businesses; most ad agencies specialize in one specific area. At Timmons&Company we enjoy the challenge of marketing to consumers; we embrace it as an opportunity to put our expertise and creative skills to use within a different context.
Businesses need to buy specific products and services regardless of preference while consumers may not be entirely sure that they need anything; consumer advertising in this respect requires less sophisticated copywriting and more creative spin. Consumer products are less complex and less technical as well. Marketing for these products should be more general so that it reaches a broader audience.
Industries Served
We excel at producing comprehensive marketing solutions in a wide range of industries including:
|
|